Make sure you Include:

* Table of Contents
* Hyperlinks for customers who want more information for a
featured topic
* Exciting secrets or tips related to your product or
service
* Contact information

E-newsletters can take up a good amount of time if not
managed correctly. The use of a list server (a piece of
software that runs on your Internet provider's computer or
on your own web server) is a good option. It will
automatically manage a list of e-mail addresses. Once you
send your newsletter to the list server, it distributes the
letter to the stored addresses. For more information on list
servers, contact your Internet service provider. If you opt
to use another method, make sure you have a plan for
handling incoming and outgoing mail when your customer base
increases.

In conclusion, your newsletter can serve as an extension of
your business that will reach out to your customers. It
will allow you to maintain regular contact with them and
serve as an effective and rewarding addition to your
marketing arsenal. These tips should help you put it all
together and help you create an exceptional newsletter.