Here are some basic things to look for:

The Second Step is to determine the needs of each type. Each
of your affiliate types will have different needs; some of
their needs will overlap, but you should find a distinct
difference in many of their needs. If you find that all of
them have the same needs, go back to step one and re-think
your types.

Here are some basic things to look for:

* Linking Methods - Different types of affiliates will need
different linking methods. Let's use the example above
where we had different groups based on sales. Your low
sales group may be satisfied with a banner or two to place
on their site. Your medium sales type may be interested
in an article or two for added content on their site.
Your high sales group will probably pass up banners
for articles, guestbooks, email ads and signature files.

* Capturing visitors is what you want. In order to do so --
you have to know what they want. Visit your affiliates'
sites to see what visitors are looking at and looking for.
Ask yourself, "How does my product relate to what I am
seeing?"

* Different types of affiliates may expect different
commissions. You'll have some Affiliates that have joined
your program "on the side" and others that plan on earning
a
substantial income from the program. Determine what effort
they are putting into advertising, how much other programs
in your industry are paying, and the amount of time they
devote to your program.