How Search Engines work

Internet search engines are special sites on the Web that
are designed to help people find information stored on other
sites. There are differences in the ways various search
engines work, but they all perform three basic tasks:

* They search the Internet -- or select pieces of the
Internet -- based on important words.
* They keep an index of the words they find, and where they
find them.
* They allow users to look for words or combinations of
words found in that index.

Early search engines held an index of a few hundred thousand
pages and documents, and received maybe one or two thousand
inquiries each day. Today, a top search engine will index
hundreds of millions of pages, and respond to tens of
millions of queries per day.

Boy, was I wrong!

One day, I sat down and checked out which sites were popping
up first in the categories that suited my businesses. I
found that all the top-ranked sites were my biggest
competitors. And when I say biggest, I mean these guys were
in a whole other league. They had incomes that were ten or
twenty times the size of mine—no wonder they had top billing
at Yahoo! and Google! And then it clicked. Search engines
don’t list sites by size, they list them by relevance. These
sites weren’t listed first because they were big; they were
big because they were listed first!

That was when I began to ‘optimize’ my pages and think about
meta-tags and keywords. As my sites rose through the
listings, my traffic went through the roof. And not just any
old traffic! The people that came to my sites from search
engines hadn’t just clicked on a banner by accident or
followed a link from curiosity, they’d actually been looking
for a site like mine. My sales ratio went up like a rocket.
I’d created my own big break.

In this chapter, we are going to discuss all proven
strategies of Search Engine Optimization. We would discus
how to optimize your site, submit your pages and pick up the
targeted traffic you need to make cash. This chapter is
probably the most important chapter in the whole book. It’s
crucial that you read it carefully.