Secrets of Winning Traffic through Search Engines

In this article we will discuss how search engines work and
how to use them to your advantage.

It doesn’t matter how great your website, if no one sees it,
you’re not going to make a penny. You can spend days
producing the perfect design, weeks tweaking the copy, and
months writing the code and uploading the pages, but if no
one knows where you are, how are they going to know they
should buy from you?

When I first started selling on the Web, the first major
problem I ran into was bringing customers to my door. I put
banner ads on other sites, organized reciprocal links and
joined Web rings. Those methods all worked to some extent,
but what really did it for me, what turned my business from
a small earner into a major money-grabber, was figuring out
how to use search engines.

Sure, I’d submitted my sites to the major search engines as
soon as I’d finished building them, but I didn’t really pay
them much attention. After all, I figured search engines are
just for people who are looking for information; they’re not
really good for commercial sites.