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Wednesday, June 3, 2009

Creating an effective newsletter

Creating a successful newsletter can be extremely rewarding.
Subscribers and customers respond with glowing feedback,
online sales jump and your customer relationships and brand
loyalty deepens. Here are some useful tips that might help
in creating a successful newsletter.

Define Success

Ask yourself “What is the purpose of your newsletter?” A
newsletter is a substantial investment of company resources
in terms of time and energy, and you need to define in as
tangible terms as possible the purpose of your Newsletter.

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