Frequency

Determine how frequently your readers want to hear from
you/receive your Newsletter – and what you can commit to. As
a thumb rule, a weekly newsletter is ideal. However, don’t
launch a weekly newsletter if you are not absolutely certain
that you can distribute a quality Newsletter every week. A
fortnightly newsletter is a good option too.

Timing

Test and pick a day and time that works best ...and stick to
it. Readers should almost be able to set their watches by
the receipt time of your Newsletter.

Make it Viral

Provide information readers can act on or that stimulates
reaction – forwarding it to friends and peers, stimulating
purchases or requests for additional information. Make it
easy for readers to forward articles and information to
peers and friends. Provide a “Forward to a Friend” link that
enables readers to forward the Newsletter with a
personalized note.