Focus the Site

Make certain your web site is focused on the goal, selling
your product or service. A site offering many unrelated
products is not necessarily unfocused, but this is often the
case. If your business does offer many products, dedicate a
unique page for each instead of trying to sell them all from
one page.

Credibility Is Crucial
The most professionally designed site won't sell if your
customers don't believe in you. A clear privacy statement
is one way to build your credibility. Provide a prominent
link to your privacy statement from every page on the site
as well as from any location that you are asking your
visitors for personal information. Provide legitimate
contact information on line.

Navigation should be simple
Make site navigation easy and intuitive. Simple and smooth
navigation adds to the convenience of the visitors. Add
powerful search and catalog features. Many times a lot of
visitors do not have the patience to navigate through the
whole website to find what they are looking for.