Getting subscribers and generating leads for your newsletter

There are many different ways of getting subscribers to your
Newsletter. Obviously, the first place you should start is
on your website, doing this can get you an immediate flow of
subscribers. You should advertise your Newsletter and place
a sign-up box on every page of your site. Always use the
sign-up box instead of a simple email link when you can
because the results are far better. The top of the page is a
better place for your sign-up box as it gets more exposure
but the bottom is still good. Always include a privacy
statement telling people exactly how you are going to use
their email address and how you will keep it private, with
all the talk about spam nowadays this is bound to reassure
them, which in turn will increase the number of new
subscribers.

Offer an incentive to your visitors. You should whenever
possible offer them a free gift if they subscribe, such as a
free report or Ebook. There a hundreds of free Ebooks which
you can give away. You are bound to increase your sign-ups
by doing this provided you offer them something related to
your site's theme.

Next you should submit your Newsletter to all the Newsletter
directories you can find, there a plenty of them on the net,
and some of them get really big traffic every month. If your
articles are good quality and informative then newsletter
and website publishers will be interested and your work
could end up being published in endless newsletter editions
and hundreds of websites. Not only will this increase your
credibility, it could result in 1000's more visitors, this
is because at the end of all your articles which you allow
others to publish will be a link back to your site. Don't
forget also if lots or your articles are published on
websites then your link popularity will improve drastically.
This will result in higher search engine rankings in Google
and the other engines which use link popularity as a ranking
factor, which or course means lots more visitors and profit
for you.

Include details of your newsletter in your signature file.
This is the little bit of text that you attach to messages
you post on the Internet and the emails you send to people.
You then can promote your Newsletter through you signature
when you post in email discussion groups. Email discussion
lists are great ways of communicating with people who have
similar interests as the topic of your Newsletter.
Contribute to the discussion by posting solutions to
problems. You can also mention "We have put together more
in-depth advice on xxx. Feel free to visit our website.
You’ll find loads of free information and resources."

This technique alone will drive much more traffic into your
site. It also begins to establish you, the author, as an
authority in your field. Once your online customers come to
trust your information, they will also trust you enough to
buy from.

Similar mediums to email discussion lists are newsgroups and
online discussion forums. Remember that you cannot advertise
your newsletter directly in any of these mediums, but having
a little mention in your signature is perfectly OK (in most
cases). The amount of subscribers you get through your
signature file will depend on the quality of your post, if
you post an interesting and useful article people will think
that your Newsletter will also be useful.

Apart from these, Ad swaps are a very effective way of
getting subscribers. You should find other publishers with
newsletters similar to yours and trade ads with them. You
run their ad and they will run yours. This helps both sides,
which is another plus. You should swap ads with publishers
no matter how many subscribers they have. Another method of
'swapping' would be to have the other webmaster recommend
your newsletter in the confirmation email he or she sends to
people who have just subscribed and you in turn could do the
same for him.

It will take a little time to get your newsletter
established but if you follow these few steps, you will have
a growing subscriber base in no time. Until next time…take
care!