Build It for Speed

It's a fact of modern life - people are in a hurry. This
means that you have between 10 and 30 seconds to capture
your potential customer's attention. Tominimize your load
time, keep graphics small. Compress them where possible. Use
flashy technology (JavaScript, Flash, Streaming Audio/Video,
animation) sparingly and only if it is important to your
presentation.

Target your Market

Know who your market is and make certain that your site
caters to their needs. It is critical that your site reflect
the values of your potential customers. Is your market
mostly business professionals? If so, the site must be clean
and professional. Is your product aimed mostly a teenagers
and young adults? Then your site could be more informal and
relaxed. The key here is to know your market and build the
site to their preferences.