Consistency is the key

Make sure the site is consistent in look, feel and design.
Nothing is more jarring and disturbing to a customer than
feeling as if they have just gone to another site. Keep
colors and themes constant throughout the site.

Make your site interactive and personalized
Make your website interactive. Add feedback forms as well
as email forms that allow your prospective customers to ask
you any questions they might have pertaining to a product.
Personalization of your website is another key element that
can lead to customer delight and can increase your sales.
Personalization technology provides you the analytic tools
to facilitate cross-selling and up-selling when the customer
is buying online. It would give you an idea of what products
to cross-sell and up-sell. For example, when a person buys a
CD player, a disc cleaner can also be offered.

Content is King
Good content sells a product. Ask yourself the following
questions. Does your copy convey the message you wish to get
across to your visitors? Is it compelling? Does it lead your
visitor through the sales process? Have others review,
critique and edit your copy to insure it is delivering the
intended message. Always double check your spelling and
grammar.


These eight, simple rules will go a long way toward the
improvement of your website and most importantly, turn
visitors into customers.