Web Copy for SEO

The search engines will scan the text on a Web page to see
if your site is relevant to the search term. That means that
in effect, your Web copy is going to have to do two things:
to persuade a customer to buy, and persuade a search engine
it’s relevant.

When you write your copy aim for about 500 words a page, but
throw in between four and eight keywords. You’ll have to try
to balance a smooth text flow with getting in all the
keywords you need to be listed.

You can also consider adding text-only pages such as how-to
articles, tips or tutorials to your site. Throw in some
keywords and they can turn up in search engines and create
opportunities for link exchanges.

So there’s a few ways you can try to improve the position of
your site in a search engine. More important than where you
put the keywords is choosing the right keywords. That’s not
really a huge challenge as your competitors are likely to
have done the job for you.

Of course, even if you do get everything right, it doesn’t
mean you’re going to shoot straight to the top of Google.
One of the criteria for relevancy is how long you’ve been
online, so success on the search engines won’t come
overnight. The sooner you start submitting though, the
sooner you can start to rise.