Cross Selling

Another successful strategy similar to the ones discussed
above is Cross Selling. One of the best examples of cross
selling via the web is on Amazon.com. If you search for a
book on the Amazon site, a message will appear on the same
page, saying 'Customers who bought this book also bought…'
and will list half a dozen other books for your
consideration. This is an excellent way to cross sell
additional services or content to your members.

You can also direct visitors to other parts of the site, to
consider products and services that they hadn't previously
considered. Successful cross selling is the result of
recognizing a customer need and meeting that need with a
useful product or service. Customers benefit from
needs-based cross selling efforts because they receive the
services they need and want.

Cross selling can help your business realize its objectives:
providing useful services, retaining customers, attracting
new customers, and staying competitive with other websites.

In conclusion, you can offer a range of products and
services on the Internet. The key is proper research and a
great marketing plan.