Find Repeat Customers

When it comes to building customers, there are clients who
buy once—and clients who buy lots of times. It’s the latter
that you want to pack into your customer list; they’re worth
their weight in gold. Big companies are good places to
prospect for repeat business (they have big demands and
budgets) but always treat your repeat customers well. That
might mean the odd discount or the occasional freebie, but
the extra business should make up for it.


To wrap it up, customers are customers no matter where you
find them. Customers found on the Web respond to many of
the same things that make them customers in the real world.
The sooner you think in those terms and apply that knowledge
to your site, the better your site will perform.